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課程名稱 |
國際企業管理
MULTINATIONAL BUSINESS MANAGEMENT |
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開課學期 |
97-1 |
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授課對象 |
國際企業學研究所 |
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授課教師 |
趙義隆 |
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課號 |
IB7033 |
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課程識別碼 |
724 M1430 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期五2,3,4(9:10~12:10) |
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上課地點 |
管二102 |
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備註 |
限碩士班以上
總人數上限：60人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/971multinational |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
This course is designed for the MBA-IB students in Taiwan (in Asia, or on Earth) to examine managerial issues of international business by laying ground and a framework them. In addition, this course also serves as a cornerstone between introductory and advanced/diverse courses.
Teaching Methods
Careful blending of the lecture (L), videotape (V), and case method (C) will be used to arouse your interests along the learning process. Besides, this course intends to make the best use of internet availability at NTU by setting up a course website: https://ceiba.ntu.edu.tw/971multinational. Thanks to the Teaching Assistant 鄭貴揚(d94724015@ntu.edu.tw), the instructor will ask for the participants to adopt e-mail and web-based systems to facilitate our communication and to share our teaching and presentation materials as much as possible. Moreover, IBM is the foundation course for IB majors and these teaching methods shall aim at combining both theoretical and practical aspects. As a result, the instructor expects to develop more of your technical, conceptual and communicational skills relevant to develop your career as an outstanding International Business Manager (IBMer).
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課程目標 |
This course is designed for the MBA-IB students in Taiwan (in Asia, or on Earth) to examine managerial issues of international business by laying ground and a framework them. In addition, this course also serves as a cornerstone between introductory and advanced/diverse courses. Specifically, the instructor intends to cultivate students the following capabilities:
a) to become familiar with the field of IB, the terms used in this profession (e.g., MNEs – Multinational Enterprises), and the broader environmental context managers and firms face;
b) to gain an understanding of the “acquiring tools” of international business, namely, the theories of international trade and investment;
c) to analyze the strategic issues that most MNEs face, such as the competitive, strategic, organizational, and management challenge;
d) to probe into the workings and different functions of international business, such as the human resources management, marketing management and corporation government.
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課程要求 |
Grading System
1. Class participation: You are expected to contribute your best to class discussion and case analyses. Just showing your presence at classroom will only be graded as zero. This portion of grade is determined by (i) how well you articulate your views and analyses and (ii) how well you build upon others' argument and make yours. To facilitate the flows of the class, you have to do textbook Opening Case preparation. You will be cold called to summarize the text with appropriate comments and provide local examples to verify them. Alternatively, you can, by your choice, make up your participation by providing summary and comments on the In Focus or Closing Case. Technically, these preparation should be limited to 1 page and post to the course website 24-hour ahead of our meeting.
2. Group case report: (i) Text-case: There will be 13 text-cases for this course. Each designated group will have 15’ (10-15 ppt slides approximately) for synopsis and some 10’ for Q&A; however, they can be used jointly. Organization of your group presentation and written report (in PPT備忘稿 format) must focus on the problem identification, decision-making nature, and implementation issues. (ii) Local-case (本地對映個案): Every group is also going to work on a local-case that correspond to your text-case, first writing your own case study and then solve the problem. The first part will be a case study for 1 page focusing on a hard-to-tackle problem that corresponds to your text-case. The second part will be your analysis and discussion to the problem, which should take about 2-4 pages. The last part will be your decision-making and action to the problem, which also take about 2-4 pages. All together, the ideal length should be approximately 5-9 pages, excluding attachments such as figures and tables.
3. Midterm and final exam: Two exams are designed to divide the course load in half; each covers about 8 chapters of the textbook. The format will be a combination of multiple choice (40%), terminology (30%), and short essays (30%). Also note that no make-up test will be provided in any circumstance.
4. Group topical paper: Each participant will focus on a specific topic, which transcends a common phenomenon of IBM. You need to combine theories, and existing literatures, and corporate practices. Likely topics are Ethical Issues and MNCs, Cultural Change and MNCs, Integration and Disintegration of the Global Supply Chain, etc. Again, determination of your choice is set in the 10th week. |
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預期每週課後學習時數 |
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Office Hours |
每週四 13:00~14:00 備註： by appointments |
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指定閱讀 |
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參考書目 |
Required Textbook
Peng, (2008), Global Business, International Student Edition, South-Western
Cengage Learning, 高立圖書有限公司代理
Also supplementary articles and cases will be posted on the Ceiba or
distributed to the class (TBD).
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
20% |
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2. |
Midterm exam |
20% |
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3. |
Final exam |
20% |
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4. |
Group case report |
20% |
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5. |
Group topical paper |
20% |
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週次 |
日期 |
單元主題 |
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第1週 |
09/19 |
Introduction to IBM |
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第2週 |
09/26 |
Globalizing Business |
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第3週 |
10/03 |
Understanding Politics, Laws, and Economics |
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第4週 |
10/10 |
Observing National Holiday |
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第5週 |
10/17 |
Emphasizing Cultures, Ethics, and Norms |
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第6週 |
10/24 |
Leveraging Capabilities Globally |
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第7週 |
10/31 |
Trading and Investing Internationally |
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第8週 |
11/07 |
Dealing with Foreign Exchange |
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第9週 |
11/14 |
1. Midterm Exam (1 hr)2. Global and Regional Integration |
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第10週 |
11/21 |
Entering Foreign Markets |
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第11週 |
11/28 |
Entrepreneurial Firm |
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第12週 |
12/05 |
Managing Competitive Dynamics |
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第13週 |
12/12 |
Strategy and Structure |
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第14週 |
12/19 |
Human Resource Management |
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第15週 |
12/26 |
Marketing and Supply Chain Management |
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第16週 |
01/02 |
Observing National Holiday |
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第17週 |
01/09 |
Governing the Corporation |
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第18週 |
01/16 |
Final Exam |
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